JUH ALMEIDA

Juh Almeida is a director and photographer from Bahia and currently based between São Paulo and Rio de Janeiro. Since 2010, her work has explored the intersection of life and art through a poetic, experimental, and documentary lens, with a strong focus on Afro-Brazilian visual culture. She was part of the team of directors behind “Vai Na Fé”, an award-winning primetime series for Rede Globo, and has led campaigns for global brands including Nike, Spotify, Avon, Facebook, Google and Neutrogena - always balancing striking aesthetics with meaningful narrative. Known for her visual precision and contemporary sensitivity, her work has been recognized with Cannes Silver Lion shortlist, the Whext New Director award in advertising, and the WME Award for Best Music Video Direction.